Blog Idea Generator
Enter a niche, the reader you want and a goal, and get thirty blog post ideas grouped by angle: how-tos, lists, comparisons, mistakes, checklists, guides and questions.
Open tool →Home / Write / Content Brief Generator
The Blog Writing KitFree content brief generator
Fill in the client, the topic, the audience, the goal, the length, the deliverables and the deadline, and this generator returns a complete content brief in Markdown — objective, audience, outline slots, requirements, deliverables and timeline — ready to print, download and agree before anyone drafts a word.
Runs in your browser. Nothing you type is uploaded, sent to a server or stored anywhere except this device. This tool is template- and rule-based — it does not use generative AI, and it will never invent a fact for your post.
The assignment
Copied
Your brief
Worked example
The brief above is the starting example, filled in as a client might: Harbor Lane Studio wants a post on freelance writing rates, explained for small business owners, with the goal set to winning clients — so its Objective reads “Win client work: show a prospective client how this team thinks…”. The deliverables line promises one draft in a shared document with meta title and description, and the timeline reads “First draft by Friday 14 November, one revision round the following week”. Read the brief's last section before you send it: it tells you to agree the brief in writing, and points to the Proposal Generator on the main site to turn it into terms a client can approve.
The method
How it works
- The brief is the argument you have once, in writing. Topic, audience, length, deliverables, deadline — every expensive disagreement in client writing is one of those five, discovered a draft too late. The generator puts all five on one page.
- Slots are assignments, not gaps. Each bracket names a fact someone owes the post: the reader's situation, the proving figure, the call to action. When a slot has no owner, the brief is not finished — and now you know it before the writing starts.
- Brief, then proposal, then draft. The closing note carries the brief into the Proposal Generator on the main site, where scope becomes price and terms. A brief agreed but never proposed is how good writers end up doing free work politely.
What this tool does not do
- It is not a contract and it does not price the job. Price lives in the proposal, and anything legally binding belongs in front of a lawyer, not a generator.
- It cannot make a vague assignment specific. If the client cannot fill the audience line, the honest move is a conversation, not a longer brief.
- The deadline field takes your words as written — it checks nothing against a calendar.
Next in the chain
Related tools
Blog Outline Generator
Turn a chosen title and a search intent into an editable H2/H3 outline in Markdown — how-to outlines run as steps, comparisons run as criteria and a verdict.
Open tool →Proposal Generator
Turn the agreed brief into a proposal with scope, deliverables and payment terms, on the main WorkKitly site.
Open tool →Questions
Content Brief Generator questions
Both, which is why it exists. A client fills one in to say what they actually want; a writer fills one in to show a client what a real assignment looks like before drafting starts. Either way, the same document is what both sides point at when the draft comes back — instead of two memories of a phone call.
A brief describes the work: topic, audience, length, deliverables, deadline. A proposal agrees the work: scope, price, payment terms, who owns what. The brief's closing note links to the Proposal Generator on the main WorkKitly site, because the natural order is brief first, proposal second, drafting last.
Because some facts cannot be generated: the reader's real situation, the figure that proves the main point, the date the client can actually review by. The slots name those gaps instead of papering over them with plausible inventions, so the conversation that fills them happens before the writing, not during the revisions.